Through the promotion, The Isle of Wight Festival will host a backstage activation that includes an exclusive artist gifting suite backstage, where music talent including Arcade Fire, Bastille, David Guetta, Example, Rod Stewart and Run DMC will be the first people to receive a pair of the limited edition Smiley-branded Pampa boots.
The Smiley-branded Pampa boots will launch at retail in the coming weeks.
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