Under the terms of the agreement, Wanda Kidsland will manage the consumer products program, content distribution, promotions and shopping mall activations for "Peter Rabbit" throughout China, where the goal is to make "Peter Rabbit" a leading preschool property. The new deal builds on the partners’ existing success working together to grow the "Octonauts" IP across China.
"We’re delighted to be extending our partnership with Wanda Kidsland," says William Astor, chairman, Silvergate Media. "They have played a key role in fueling exceptional growth for ‘Octonauts’ across China. As a market leader in China, Wanda Kidsland has a vast network of attractions, content platform partners, retail distribution combined with a strong track record of delivering high-impact, location-based entertainment that will help propel ‘Peter Rabbit’ TV to new heights in this exciting growth market."