Sesame Workshop Counts to 100 with New Licensing Agent

Managing consumer products for Sesame Workshop’s flagship German brand “Sesamestrasse,” Studio 100 Media will be preparing to celebrate the show’s 50th season in 2023 with brand activations and retail events.  

“I am incredibly excited about this strategic partnership with Studio 100 and the opportunity to strengthen the brand in Germany,” says Stefan Kastenmüller, general manager, Europe, Sesame Workshop. “In addition to overseeing licensing activity, Studio 100 will develop new ways for families to enjoy and deepen their connection with their favorite characters. Fans can expect to see more in themed entertainment, live shows, apps and new content.” 

“We are very happy to represent Sesame Workshop in Germany, Switzerland and Austria,” says Martin Krieger, managing director, Studio 100. “Many of us grew up with Sesamstrasse and having it now in our portfolio is amazing. It’s a perfect fit as we have similar brand values. I believe that our expertise will sustainably contribute in strengthening and expanding Sesamstrasse’s popularity and success story. We look forward to further developing licensing opportunities in important and new categories.” 

Studio 100 Media is an international production and distribution company within the children’s and family entertainment sector – working with brands such as “100% Wolf” – and a subsidiary of Belgian firm Studio 100.