“The ‘MasterChef’ brand has clearly established its food credentials, and now we’ll be extending this trusted brand into the food and beverage space,” says Stu Seltzer, president, Seltzer Licensing Group. “As fans of the show, we’re excited to work with this strong, delicious brand. Our team includes a number of food experts and real foodies, so this will be an enjoyable initiative at our company. In addition, we know that America’s growing passion for cooking, mixed with the quality and values of the ‘MasterChef’ brand, can deliver real value to licensees.”
Additionally, the “MasterChef” brand is currently entering its ninth season and continues to grow its licensing program. The brand currently boasts partners across cookware, publishing, toys and experiential events.
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