Samsara Luggage Enters the Metaverse

Samsara Luggage, maker of travel products, debuts its first NFT (non-fungible token) on Desperate ApeWives, a leading NFT community. The new NFT, named "Sam," is the company's first NFT brand ambassador and will be included in the upcoming marketing campaign for Samsara's latest collection anticipated to launch in the second quarter of this year. This is the first of many NFTs designed for the metaverse digital ecosystem. 

"Samsara continues to adapt and innovate in a time where technology is rapidly evolving at a faster pace than ever," says Atara Dzikowski, co-founder and chief executive officer, Samsara Luggage. "The new metaverse digital ecosystem represents the next intersection between technology and retail. We are thrilled to be able to work with Desperate ApeWives to create an NFT collection that will allow us to meet our customers in this new digital space."  

Desperate ApeWives, a lifestyle brand that bridges the digital and physical world, is an inclusive and engaged community united by a collection of 10,000 NFTs of unique female apes inspired by influential trends. NFTs have been trending across all industries as businesses prepare their entry into the virtual world.  

"The metaverse is a blank canvas that allows us to bring original creativity to this new virtual space," says The Gardener, co-founder, Desperate ApeWives. "We were thrilled to collaborate with Samsara and create an NFT that represents their brand and extend the travel experience to the metaverse. It's an exciting time for companies and artists as they become the creators of the new metaverse world."