Saban Opens Distribution Unit

Saban Brands has created a new internal global content distribution unit to support its worldwide growth and expanding portfolio.

The team will directly manage the global distribution of the company’s content properties–including "Power Rangers," "Julius Jr.," "Emojiville," "Popples," the upcoming Cirque du Soleil Media property and "Digimon Fusion"–to television, digital and home entertainment partners.

Over the past few years, MarVista Entertainment has served as the exclusive international television distributor of the company’s properties. MarVista will continue to manage the television distribution for Saban Brands’ properties throughout Latin America, while Saban Brands will continue to handle home entertainment and digital distribution of its properties in the region.

“The content distribution business is changing and evolving faster than ever before,” says Elie Dekel, president, Saban Brands. “We are embracing this new dynamic marketplace by growing our content and talent to lead in this space.”

The new division will be led by Frederic Soulie, senior vice president of global distribution, who currently oversees worldwide distribution of Saban Brands’ entertainment properties across television, home entertainment, digital and mobile platforms. Leila Ouledcheikh, vice president of distribution, EMEA, will continue to work closely with Soulie to lead television distribution efforts in Europe, the Middle East and Africa. Soon-to-be announced executives will add to the Saban Brands team roster to lead distribution in Southeast Asia and Eastern Europe.

“Saban’s various entertainment properties have been growing at a rapid pace, and with that comes the need to expand the team internally,” says Soulie. “We are proud to announce our new internal distribution division which will help us continue to broaden and strengthen our various brands’ global footprint.”