Rovio Brings in Media Executive

New LA-based executive will build long-term entertainment strategy.

Rovio Entertainment has hired former DreamWorks Animation executive Tuomo Korpinen as president of both Rovio Animation Company and Blue Bird Distribution Company.

Korpinen will also take on the role of global executive vice president of media business with operational, commercial, marketing and development responsibility of all media-related activities and properties for the company.

Based in Los Angeles, Calif., he will develop and implement a long-term strategic plan to expand Rovio’s presence in the media and entertainment space, including positioning the media business segment, formulating strategic partnerships and creating new strategies to build and grow both its media mix and product portfolios globally.

At DreamWorks Animation, Korpinen most recently head international TV sales of the company’s feature animation slate. Prior, Korpinen spent six years in multiple roles at The Walt Disney Company, lastly heading up the business development team for the film studio business globally. Korpinen also spent multiple years in the music industry in varied commercial, digital and business development roles at both Warner Music Group and EMI Music Group.

“Rovio is on a mission to delight the world, and Tuomo will be a great fit with the team as we strive to fulfill that ambition in the media and entertainment space,” says Pekka Rantala, chief executive officer, Rovio, to whom Kropinen will report. “Tuomo brings a wealth of experience and vision in the entertainment business that will help us grow and reach new fans, while also bringing new experiences to our existing audiences.”