‘Robot Wars’ Unleashes Gifts

Licensing Link Europe, which manages the “Robot Wars” licensing program, brokered the deal.

Demand Media’s new “Robot Wars” range will include a stainless-steel model construction set inspired by the show’s house robots as well as a set of robots that act as additional hazards for competitor robots in the Robot Wars arena. The gifting range will also include a first aid kit in a tin, plasters tin and workshop enamel mugs that feature illustrated graphics of the series’ house robots.

The “Robot Wars” gifting range will launch at retail this September at select gift shops, garden centers and high street retailers throughout the U.K. It will also be available via mail order and online.