Rite Aid Funds 'Daniel Tiger's Neighborhood'

Drugstore chain’s foundation donates $2 million to support the PBS Kids series.

Rite Aid Foundation’s KidCents program will donate $2 million to support the production of The Fred Rogers Company's kid's series “Daniel Tiger’s Neighborhood.”

The show, which airs on PBS Kids, focuses on the adventures of 4-year-old Daniel Tiger. Throughout the show Daniel and his friends use music, imagination and creativity to learn the key social skills necessary for school and life.

“The mission of The Fred Rogers Company perfectly aligns with The Rite Aid Foundation’s goal of supporting the health and wellbeing of children in the ‘neighborhoods’ we serve,” says Ken Martindale, president, Rite Aid Corporation and the Rite Aid Foundation. “A beloved part of households nationwide, every day, Daniel Tiger and his friends are teaching young viewers important life lessons and social skills, helping them grow and lean. The Rite Aid Foundation is proud to partner with The Fred Rogers Company and ‘Daniel Tiger’s Neighborhood’ and join them in their efforts to promote positive childhood development in the most formative years.”

A special Rite Aid Foundation underwriting spot will air before and after every episode of “Daniel Tiger’s Neighborhood,” beginning next month. The underwriting credits will also be included on digital platforms to build awareness of The Rite Aid Foundation’s KidCents program.

“We are so grateful to The Rite Aid Foundation for its invaluable support, which will allow us to continue to positively reach and connect with millions of young children and their families throughout the U.S.,” says William Isler, president, The Fred Rogers Company. “Just as The Rite Aid Foundation’s KidCents program serves communities from coast-to-coast, ‘Daniel Tiger’s Neighborhood’ is a close and trusted friend to preschoolers and their moms, dads and caregivers in communities nationwide, and we look forward to serving many more families in the years to come with the help of this generous donation.”