'Rick and Morty' Bags U.K. Apparel Licensee

Poetic Brands will create underwear and nightwear highlighting the animated cult series.

EUROPE–Cartoon Network has partnered with Poetic Brands to produce a line of apparel featuring the Adult Swim animated series “Rick and Morty.”

Under the terms of the agreement, Poetic Brands’ new range will include branded adult underwear and nightwear. Further details about the range have not been disclosed.

“‘Rick and Morty’ has a big following so we are extremely confident about the prospects for this new range,” says Elliott Matthews, executive director, Poetic Brands. “It is very much a cult brand with an extremely loyal and devoted following, so I’m in no doubt these products will strike a chord with fans.”

Created by Dan Harmon and Justin Roiland, “Rick and Morty” follows a sociopathic genius scientist and his timid grandson on insanely dangerous adventures throughout different dimensions and the universe. The program is currently in its third season and is available on Netflix in the U.K.

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