9 Story Brands has announced that it has partnered with Retail Monster to support its franchise, content and retail sales and marketing efforts for its growing portfolio of children's brands.
Retail Monster is working closely with the 9 Story Brands team and leading US retailers to create bespoke retail programs for "Karma's World," 9 Story and Karma's World Entertainment's property to premiere on Netflix later this year.
Based on a concept created by multi-award-winning American rapper, actor, producer, entrepreneur and philanthropist Chris 'Ludacris' Bridges, "Karma's World" is a coming-of-age story about a young girl finding her voice and using it to change her world. 9 Story Brands has already built out a roster of licensees for the property, including global partnerships with Scholastic and Mattel, with additional partnerships to be announced soon.
Retail Monster will also help support retail programs for key properties in the 9 Story Brands' lineup, including Colorforms, Ladybird Lu, Xavier Riddle and the Secret Museum, and more.
"Retail Monster's experience of driving successful retail programs in the kids' space is unrivaled," says Kyra Halperin, co-vice president, consumer products, 9 Story. "We are excited to collaborate on unique and innovative retail programs across our brands and offer additional retail support to 9 Story's licensees."
"Retail Monster takes a great deal of pride in partnering with world-class licensors on franchise development and retail activations," says Michael Connolly, chief executive officer and founder, Retail Monster. "Our team could not be more excited to support 9 Story as we work together to drive truly unique retail executions for 'Karma's World' and more."