Cici Zheng has been appointed to the role.

License Global

December 8, 2020

1 Min Read

Children’s entertainment, licensing and media company Reesee Entertainment is bolstering its development division with the appointment of Cici Zheng as a joint partner and vice president, content, global media and licensing. 

“I'm delighted to join Reesee Entertainment and look forward to exploring exciting new opportunities with partners in China and for the international market,” says Zheng.

Zheng’s previous role was as director, content development, global media and licensing in Alpha Group (China), where she worked for nearly eight years, with project experience across properties including “Super Wings,” “Rev and Roll” and “Katuri.” 

In her new role at Reesee Entertainment, Zheng will lead the global exploitation of content partnership, worldwide television and digital media distribution as well as the licensing business for Reesee. Zheng will report to Ray Wang, chief executive officer, Reesee Entertainment. 

“We are very pleased to welcome Cici Zheng to Reesee Entertainment,” says Wang. “She has a great track record with children’s and family projects and is ideally placed to help us cement our reputation for developing and representing high quality properties across the domestic and global markets.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like