Sponsored By

Reese Witherspoon Sets Sights on Eyewear

Draper James, the lifestyle brand founded by Reese Weatherspoon, has entered into a global licensed eyewear partnership with Altair Eyewear, a Marchon Eyewear subsidiary.

License Global

July 9, 2018

1 Min Read

Under the terms of the agreement, Altair will design, manufacture and distribute Draper James branded optical frames. The collection will celebrate Draper James’ upbeat accessories collections and its unique interpretation of Southern femininity.

The Draper James optical line will become available in March and will be available at a variety optical chains and specialty retailers.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like