Red Toolbox Launches Tasty, Jr. Toy Line 

Products include blender set, mini chef set bundle and more based on BuzzFeed's food brand.
License Global

January 19, 2022

Two children playing with the new Tasty Jr. toys
Red Toolbox/BuzzFeed

Red Toolbox, kids' toy brand and licensee of the Stanley, Jr. line of children's toys, announced its new line of licensed toys for kids in partnership with BuzzFeed's Tasty, Jr.  

The line of new kitchen toys for kids was inspired by the website's food brand of recipes and line of kitchenware. 

"Our products have been part of growing up for so many children around the world," says Ami Rosenfeld, chief executive officer, Red Toolbox. "Through pretend play, children gain the experience of walking in someone else's shoes, and we are very excited to collaborate with Tasty to bring pretend play into the kitchen. Tasty adds such a fun and exciting vibe which lends itself perfectly to the world of children." 

"Tasty's mission is to bring a fun and accessible lens to cooking and food, and we are excited to 

extend that joy to our smallest fans with the Tasty, Jr. line of kids toys," says Emily DePaula, senior brand manager, Tasty at BuzzFeed. "From mixers and blenders to donut shops, the new line of

Tasty, Jr. toys will help inspire play and the next generation of Tasty chefs." 

Tasty, Jr. products will be available in stores nationwide, including Walmart, TJ Maxx, Amazon and Zulily.  

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