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Rebecca Jenkins Named Vice President, Consumer Products, Paramount Global

Jenkins will oversee the U.K., Ireland, ANZ and Israel regions.

License Global

February 9, 2024

1 Min Read
Rebecca Jenkins, Paramount Global
Rebecca JenkinsParamount Global

Paramount Global has announced it has appointed Rebecca Jenkins to the role of vice president, consumer products, where she will be in charge of the U.K., Ireland, Australia, New Zealand and Israel.

Jenkins has been with Paramount for five years in roles of increasing responsibility for licensing and retail and has a strong track record of landing high-profile, global commercial partnerships, most recently including Lush x SpongeBob SquarePants and Calm x PAW Patrol. Already overseeing Australia, New Zealand and Israel, she will assume leadership of the U.K. and Ireland markets with her new position, overseeing some of the largest and most popular entertainment franchises in the world.

“Rebecca is highly strategic, data-driven and creative, leveraging her experience and market insights to secure new business opportunities,” says Jamie Drew, executive vice president, Paramount Consumer Products & Experiences. “She has always been a fantastic ambassador for Paramount’s Consumer Products organization, and I’m thrilled for her to take on this expanded role where she can further lead these markets to success.”

Prior to joining Paramount, Jenkins worked at companies, including Warner Bros. Discovery, Universal and Disney, in a variety of roles with local and international remit, spanning home entertainment, video games, and licensing.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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