Rainbow Celebrates Winx Club

 Rainbow feted the 10th anniversary of its girls’ franchise Winx Club with a fashion-themed event during BLE in London.

April 6, 2018

Rainbow Celebrates Winx Club

Rainbow feted the 10th anniversary of its girls’ franchise Winx Club with a fashion-themed event during Brand Licensing Europe last week in London.

The event heralded the beginning of a series of initiatives that will take place throughout 2014 to celebrate the milestone.

Winx Club, which is targeted to girls ages 4 to 13, boasts more than 500 licensees and 6,000-plus products on shelf.

Celebrations will be anchored by new content, with the sixth season of the series releasing globally and a third movie currently in production. Fans around the world will also be able to attend Alfea College thanks to the upcoming multi-player game “Winx Fairy School,” which will launch next Christmas.

Among the promotional events planned for the brand are a range of retail promotions, strategic partnerships and a colorful dance project that will highlight the energy behind the brand.

The first e-commerce site entirely dedicated to Winx Club is also set to launch later this year, with exclusive products and dedicated

activities for European and Russian audiences.

“Winx Club is a brand that has just kept on growing since it first hit screens 10 years ago, and it now holds a dominant position in the girls’ market thanks to the steady stream of engaging and exciting content we are able to produce. I am thrilled and delighted to be able to celebrate the success of a brand that has brought fun and joy to millions,” says Iginio Straffi, chairman and chief executive officer, Rainbow Group.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.