Rainbow Appoints New CEO and COO at Bardel Entertainment

Tina Chow and Richard Grieve will move up in the ranks.

October 4, 2021

Italy-based content group Rainbow has announced two new moves at the Canadian animation services provider in North America, naming Tina Chow as new chief executive officer and Richard Grieve as chief operating officer of Bardel Entertainment.

“Tina and Richard are two great long-time professionals with a stunning amount of experience; they know the entertainment market and Bardel's potential and have grown within the company,” says Iginio Straffi, founder and president, Rainbow Group. “It is a true privilege to have them in our team, and we are proud to announce that they will be taking the lead as CEO and COO at Bardel. Our group rewards exceptional merit and achievements of people contributing every day to reach the best possible results; in such dynamic times for animated productions, I'm confident that Tina and Richard will seize the right opportunities to further expand an incredible studio that has been producing top-quality, successful content for over 30 years.”

Long-time executive

vice president of development and production, Tina Chow has been promoted to chief executive officer after joining Bardel in 2015 to strategize long-term growth for greenlighting new projects and co-development opportunities. In her previous role, Chow optimized workflow, advanced innovative strategies and led creative excellence on all productions. With over 20 years of industry experience at established Vancouver animation studios, Tina brings a breadth of knowledge in all aspects of production from early visual development through to final delivery. Counting the production of over 400 episodes of diverse content, she will lead Bardel forward pushing the boundaries of its steady growth thanks to her extensive expertise in the field.

“I am honored and excited to lead the successful growth of Bardel working with our talented team of artists in delivering innovative and engaging content,” says Chow.

Richard Grieve steps in as chief operating officer after almost ten years of continuous progress on the team, joining Bardel as an accomplished media and entertainment executive. Richard will oversee the financial and primary business operations, as well as focus on strategic planning. He identifies areas to expand the company’s presence in the marketplace by connecting with prospective partnerships. Going forward, Richard will continue to manage Bardel’s strategic vision, optimizing studio operations to support the company’s growth initiatives.

"These are exciting times for our industry and I'm thrilled to be a key part in leading the passionate and talented team here at Bardel,” says Grieve.

Encompassing business, creative and technical mastery of animation and production, Tina

A by-word for quality in animation services, Bardel was acquired by Rainbow in 2015, merging creativities to produce new content for global audiences, both original IPs such as Rainbow’s preschool CGI show “44 Cats” and third-party properties.