PUBG Mobile Announces New Collab with Liverpool Football Club

PUBG Mobile has announced a collaboration with the Liverpool Football Club, adding branded outfits and items for players to unlock. The relationship is the first time PUBG Mobile has collaborated directly with a football club. Players can earn free and exclusive in-game Liverpool FC gear through participating in and completing a series of classic mode games.  

EMW Global agency introduced the two organizations.  

“PUBG Mobile and Liverpool Football Club are two of the most exciting and successful brands in the world at present, and the innovative partnership they’ve formed together will be a landmark moment for the sports and mobile gaming industries,” says Michael Rocha-Keys, chief executive officer, EMW Global. 

“In an increasingly digital world, we pride ourselves on being able to innovate and engage with our fans on the vast array of digital platforms they favor,” says Drew Crisp, senior vice president, digital, Liverpool FC. “With the realm of online gaming growing and evolving amongst our fans, PUBG Mobile is the perfect platform to connect with them in a different but very relevant context – intertwining the world of online gaming and football through the power of games and play. This is a great opportunity for supporters to embrace their love of the club and interact with LFC on one of their favorite platforms, bringing together the physical interactive nature of football into the digital interactive world of gaming.”  

Liverpool FC were champions of the 2019 FIFA Club World Cup and 2018-19 UEFA Champions League; now players will be able to don official Liverpool FC gear. 

“In PUBG Mobile, teamwork is a core principle to those who seek to win,” says Vincent Wang, head of PUBG Mobile publishing, Tencent Games. “In collaborating with Liverpool Football Club, a team renowned for their courageous camaraderie, we have found a perfect partner. As we continue to strengthen our current bonds and develop prominent partnerships with iconic industry leaders, we look forward to further integrating the world of football into PUBG Mobile.”  

The collaboration between PUBG Mobile and Liverpool FC is part of the new Version 1.6 update, bringing new content, game modes, and several collaborations to the game.