Cartoon Network will celebrate Blossom, Bubbles and Buttercup with a host of new products, events and more.
The celebration will kick off next month with a global rollout of new episodes. Cartoon Network is also planning a host of events and products, which launch this year and continue into 2019. The superhero girls’ fourth sister, Bliss, will also return throughout the year.
Since its original debut, “The Powerpuff Girls” has partnered with more than 150 licensing partners worldwide and has generated more than $2.5 billion in retail sales, according to Cartoon Network. Previous licensees of the brand have included Jeremy Scott, Hot Topic, Miniso, El Corte Ingles, Reserved, Fyodor Golan, Spin Master, McDonald’s, Ferrero, Cold Stone Creamery, Live Nation and Hachette, among many others.
Additionally, Cartoon Network recently teamed up with fashion designers The Dots, Efisio Marras and Alessandro Enriquez to showcase several new capsule
Each capsule collection is inspired by the superhero sisters and features items ranging from t-shirts and dresses to handbags and accessories.
“‘The Powerpuff Girls’ is one of the most enduring Cartoon Network brands of all time and continues to resonate strongly with fans across the globe,” says Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA. “It’s also proved to be a brand that inspires designers and we’re excited to be partnering with Pitti Bimbo to cement the girls as fashion icons for 2018 and beyond.”
Pitti Bimbo will take place Jan. 18-20 in Florence, Italy.
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