“We are delighted to partner with Playtech, whose industry-leading software and expertise will help translate the success of our historic brands into the iGaming market for the first time,” says Charlie Boss, chief commercial officer, The Jockey Club. “Playtech also shares our values on putting safer gambling at the heart of their products.”
Under the new agreement, Playtech will have rights to develop a range of content across its product verticals including Casino, Live Casino, Poker, Virtual Sports and Bingo. The first content from the partnership will be launched in time for this year’s Cheltenham Festival, including an RNG casino
“At Playtech, we are committed to developing the most engaging branded content,” says James Frendo, casino director, Playtech. “By partnering with an iconic sporting institution such as The Jockey Club, we are able to create a full range of exceptional and exciting cross-product content. Partnering with globally recognized brands is a key pillar of our branded content strategy as we look to deliver a unique and engaging, responsible gambling experience to our customers.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.