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February 2, 2022
Playtech, a gambling technology company, has announced a five-year partnership with The Jockey Club, the largest commercial group in British Horseracing. The exclusive agreement will see Playtech develop a range of cross-product content based on the races and racecourses operated by The Jockey Club. The deal was brokered by Creation i-Gaming and Metrostar.
“We are delighted to partner with Playtech, whose industry-leading software and expertise will help translate the success of our historic brands into the iGaming market for the first time,” says Charlie Boss, chief commercial officer, The Jockey Club. “Playtech also shares our values on putting safer gambling at the heart of their products.”
Under the new agreement, Playtech will have rights to develop a range of content across its product verticals including Casino, Live Casino, Poker, Virtual Sports and Bingo. The first content from the partnership will be launched in time for this year’s Cheltenham Festival, including an RNG casino game that will be the latest addition to Playtech’s Sporting Legends suite.
“At Playtech, we are committed to developing the most engaging branded content,” says James Frendo, casino director, Playtech. “By partnering with an iconic sporting institution such as The Jockey Club, we are able to create a full range of exceptional and exciting cross-product content. Partnering with globally recognized brands is a key pillar of our branded content strategy as we look to deliver a unique and engaging, responsible gambling experience to our customers.”
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