'Peppa Pig' Preps for Halloween

eOne lines up product to coincide with Halloween-themed episode.

Entertainment One Licensing has gathered a group of partners to develop new Halloween-themed "Peppa Pig" products that will tie-in with the show's first-ever Halloween episode.

Animation studio Astley Baker Davies has produced a "Peppa Pig" Halloween special that will premiere on Nick Jr. Oct. 26 and will see Daddy Pig throw a Halloween party.

To support the broadcast, eOne has lined up licensing partners across apparel, publishing and home entertainment for a special Halloween product collection that will launch at retail in October.

Program partners include Blues Clothing (Halloween-themed daywear for Tesco and Sainsburys), Morrisons and Misirli (pajama set exclusively available at Tesco), Cooneen (kids’ pyjamas at Sainsburys), Roy Lowe (Halloween-themed socks), Penguin (Peppa’s Pumpkin Party storybook and Halloween sticker activity book) and the brand’s magazine partner Redan will produce a special Halloween-themed issue of Fun to Learn Peppa Pig magazine on stands October 15. eOne will also release a "Peppa Pig Pumpkin Party" DVD on Oct. 6 that includes the new Halloween episode.

To support the Halloween program, eOne will feature themed marketing on the official Peppa Pig website and will also host arts and crafts activities at London’s Westfield Shopping Centres.

“Our seasonal 'Peppa Pig' ranges perform consistently well at retail, and the launch of the new Halloween episode makes this the perfect time to introduce Peppa merchandise to the Halloween season," says Hannah Mungo, head of U.K. licensing, Entertainment One. "We’ve secured a strong lineup of retail partners for these new products, and we look forward to seeing them at retail this autumn.”