Peppa Pig Arrives in Italy

The Leolandia amusement park just outside of Milan, Italy, opened the doors to The World of Peppa Pig (Il Mondo di Peppa Pig) last weekend.

Developed in partnership with Entertainment One Licensing, the themed attraction recreates some of the most iconic landmarks from the TV show. Interactive experiences include Peppa’s family home where kids can explore Peppa’s house, Daddy Pig’s car, Peppa and George’s playground and the garden where kids can jump in muddy puddles.

Il Mondo di Peppa Pig is the first-ever permanent themed attraction for the Peppa Pig brand in Italy.

“The World of Peppa Pig represents a milestone achievement for the brand in Italy and is a clear demonstration of its longevity in the territory," says Andrew Carley, head of global licensing, eOne. "Leolandia has done an incredible job of bringing Peppa’s world to life, and we hope it will bring joy to families in Italy for many years to come."