Limited edition holiday line includes homewares, pajamas and more.
PBteen, part of the Williams-Sonoma portfolio of brands, has launched an exclusive Peanuts holiday home collection.
The limited edition collection has launched in conjunction with the debut of the brand's first-ever feature film, The Peanuts Movie from Twentieth Century Fox and Blue Sky Studios, this Friday.
Available now at PBteen.com and in PBteen stores across the U.S., the line features imagery and quotes from property across a wide range of homewares and other offerings including bedding, decorative pillows, pajamas, stockings, wall art and plush toys.
“As soon as we heard the news of The Peanuts Movie we began thinking of ways to integrate this timeless and charming series into our holiday collection,” says Jill LaRue-Rieser, senior vice president, merchandising, PBteen. “The collection features pieces that are fun and fresh, while still paying homage to the comic’s roots and sense of humor, and we are thrilled to share these pieces with Peanuts fans.”
PBteen is also promoting the launch through an Instagram giveaway that invites Peanuts moviegoers to meet up at local theaters this weekend dressed in their fan gear. Through Friday, customers can enter a sweepstakes to win a private screening of The Peanuts Movie at a local movie theater for 250 friends and family and a $250 PBteen gift card to shop the collection.