Paramount Global Announces New Roles and Hires

Priya Mukhedkar, formerly senior vice president, consumer products, will now serve as senior vice president, global toys and packaged goods. Mukhedkar will report to Dion Vlachos, executive vice president, global toys, CPG and retail. 

Stephanie Bailey, vice president, global toys, formerly co-led the global toys group, will now fully lead that division. Baily will report to Priya Mukhedkar. 

Rebecca Tatlock, formerly vice president, global toy licensing, will now serve as vice president, business development, games. Tatlock will report to Doug Rosen, senior vice president, games and mmerging media. 

Erika Winterholler, formerly vice president, business development and licensing, games, will now serve as vice president, business development and operations, emerging media. Winterholler will also report to Doug Rosen. 

Prima Chambers has joined Paramount as vice president, franchise planning, multi-generational, reporting to Veronica Hart, executive vice president, global franchise planning. 

Shian-Li Tsanghas been hired as vice president, consumer products marketing, where she will also report to Veronica Hart and oversee Paramount retail marketing, social marketing and brand go-to-market strategy.