Expanded roles and new hires across global toys, games, emerging media, franchise planning and consumer products marketing at Paramount Global Consumer Products and Experiences.

License Global

May 25, 2022

1 Min Read
Paramount logo.Paramount

Paramount Global announced new appointments and hires within its consumer products leadership across global toys, games, emerging media, franchise planning and CP marketing divisions. 

“Staying focused on the consumer is at the heart of everything we do so we have made key updates to the leadership within the organization to maximize our portfolio,” says Pam Kaufman, president, consumer products and experiences, Paramount. “These new remits, along with our new hires, set us up to further grow our franchises from ‘SpongeBob’ to ‘Star Trek’ and deliver the best products and experiences for today and the future.” 


  • Priya Mukhedkar, formerly senior vice president, consumer products, will now serve as senior vice president, global toys and packaged goods. Mukhedkar will report to Dion Vlachos, executive vice president, global toys, CPG and retail. 

  • Stephanie Bailey, vice president, global toys, formerly co-led the global toys group, will now fully lead that division. Baily will report to Priya Mukhedkar. 

Games & Emerging Media 

  • Rebecca Tatlock, formerly vice president, global toy licensing, will now serve as vice president, business development, games. Tatlock will report to Doug Rosen, senior vice president, games and mmerging media. 

  • Erika Winterholler, formerly vice president, business development and licensing, games, will now serve as vice president, business development and operations, emerging media. Winterholler will also report to Doug Rosen. 

Global Franchise Planning and CP Marketing 

  • Prima Chambers has joined Paramount as vice president, franchise planning, multi-generational, reporting to Veronica Hart, executive vice president, global franchise planning. 

  • Shian-Li Tsanghas been hired as vice president, consumer products marketing, where she will also report to Veronica Hart and oversee Paramount retail marketing, social marketing and brand go-to-market strategy. 

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