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Panini Group to Become Exclusive Trading Card and Sticker Partner of WWE

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Multi-year agreement will begin in the first quarter of 2022.

The Panini Group and WWE have announced a multi-year agreement that will make Panini WWE’s exclusive trading card and collectible sticker partner. The landmark agreement will begin in the first quarter of 2022 and will include multiple trading card products and a sticker album collection during the first year.   

“We have aspired to become a WWE licensing partner for a long time and so we are extremely excited to be able to deliver to fans around the world an extended publishing program,” says Peter Warsop, licensing director, Panini Group. “The WWE is an iconic brand and along with our own brands and in-depth international reach will ensure not only an explosive start to the relationship but a long-lasting trend of continued growth and excitement.”  

The first two product releases – 2022 WWE Prizm trading cards and a WWE Sticker Album – will coincide with the buildup surrounding WrestleMania, WWE’s biggest annual event, taking place on April 2-3 at AT&T Stadium in Dallas.    

“Panini has a 60-year history in sports and entertainment collectibles and is a leader in the trading card space throughout the U.S. as well as in Latin America, Europe and Asia,” says Scott Zanghellini, senior vice president, revenue strategy and development, WWE. “We believe that this partnership perfectly aligns our mutual interests in providing fans with exclusive collectibles and, ultimately, growing this category globally.”

Meet Panini and WWE at Brand Licesning Europe– Register now!

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