“We have aspired to become a WWE licensing partner for a long time and so we are extremely excited to be able to deliver to fans around the world an extended publishing program,” says Peter Warsop, licensing director, Panini Group. “The WWE is an iconic brand and along with our own brands and in-depth international reach will ensure not only an explosive start to the relationship but a long-lasting trend of continued growth and excitement.”
The first two product releases – 2022 WWE Prizm trading cards and a WWE Sticker Album – will coincide with the buildup surrounding WrestleMania, WWE’s biggest annual event, taking place on April 2-3 at AT&T Stadium in Dallas.
Meet Panini and WWE at Brand Licesning Europe–Register now!
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