November 4, 2021
Heritage and lifestyle brand Barbour is collaborating for the first time with the children’s character Paddington Bear for this year’s seasonal campaign.
Barbour’s seasonal film includes the original Peggy Fortnum illustration style of Paddington which has never been animated before.
The agreement was brokered by The Copyrights Group, a Vivendi Company who own the Paddington brand.
Barbour’s festive film follows the mishaps and adventures of Paddington Bear as he comes up with an idea for a thoughtful gift. Full of nostalgia, it celebrates the joy of giving a very special present that means so much.
“Paddington Bear is a much-loved children’s character who is kind hearted and full of good intentions even if he does get into scrapes along the way,” says Paul Wilkinson, group marketing director, Barbour. “To celebrate our Re-Waxing Centenary, we have centered the story around a thoughtful gift from Paddington as he re-waxes Mr. Brown’s beloved Barbour jacket for Christmas. It’s nostalgic, humorous and sentimental and shows just how much our Barbour jackets are loved and become an important part of the family; if re-waxed at least once a year, they can last a long time.”
Barbour is also launching a children’s Paddington Bear collection with jersey sweats and hoodies in navy, red, grey and ecru feature alongside nightwear all with Paddington Bear illustrations by Peggy Fortnum - some with a Barbour twist - to make the perfect festive gift. Accessories include hat and scarf sets, beanie hats and wellington socks.
“Copyrights are absolutely delighted to be partnering with Barbour for this wonderful heart-warming campaign full of kindness, humor and fun, just like Paddington himself,” says Rachel Clarke, senior vice president, U.K. - licensing & retail, The Copyrights Group.
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