Pacsun Unleashes Pac Mall Rats NFT Series

Pacsun is expanding its presence in the Metaverse by rolling out a series of unique NFTs, Pac Mall Rats. The development of Pac Mall Rats comes on the heels of the brand's first NFT, which debuted in November and was designed around its wave logo.  

The Pacsun Wave NFT sold above the asking price, and 100% of proceeds were donated to the Fashion Scholarship Fund, an organization close to the PacFamily.  

"Being our first NFT, any bid over asking price is a success to us as it shows that there is interest around Pacsun in the NFT world," says Brie Olson, president, Pacsun. "Considering the great response from our community, we realized, like with many of our digital touchpoints, that NFTs are another gateway to speak to our consumer, and we are thrilled to show them our progression in the space with our Pac Mall Rats series."  

Pacsun unveiled three Pac Mall Rats, representing Los Angeles Pacsun retail locations in Santa Monica, Brea and DTLA. Over time, 300 unique Pac Mall Rats will be released to correspond with Pacsun Mall presence and standalone retail locations. Each Pac Mall Rat character is designed by Pacsun's in-house team and created as a full-body look to allow Pacsun to showcase accessories, footwear, tops and bottoms for a comprehensive look that enables the brand to highlight styles from current campaigns and product initiatives.  

"We understand that the virtual world holds equal weight for our Pacsun community as the physical world, and Pac Mall Rats is truly a hybrid between the two," adds Olson. "Our Pac Mall Rats series truly embodies the persona of Pacsun Kids who love the mall space and are heavily influenced by the Metaverse."  

The current collection of Pac Mall Rats is available for auction now on Open Sea, the same marketplace Pacsun used for The Pacsun Wave NFT. The auction window is open until Feb. 7. With each purchase, buyers will receive a physical item of clothing depicting the selected Pac Mall Rat, giving consumers a virtual and physical copy.