Pac-Man Heads to MENA
41 Entertainment has appointed MBC Licensing & Merchandising as its agent in the Middle East and North Africa for Pac-Man and the Ghostly Adventures following a deal with MBC3 to air the series in the region.
MBC3 is the first free-to-air children’s entertainment channel in the MENA region and will also broadcast the series in Arabic on its U.S. channel.
“Pac-Man has a long history and legacy. We were excited to hear that this well-known game has now become a TV animation,” says Ashraf Younis, senior channel manager, MBC3. “The quality, look and feel of the animation was behind our decision to acquire it.”
Seasons one and two of the TV series will begin broadcast in early 2014, and Toy Triangle has already signed on to distribute toys in the region.
“MBC3 is the leading entertainment channel and their licensing division handles a number of well-known children’s brands. Pac-Man is in good hands with MBC and Toy Triangle in this fast-growing region,” says Allen Bohbot, chief executive officer, 41e.