Oprah Takes a Slice Out of Pizza Market

Mealtime Stories, a joint venture between media mogul Oprah Winfrey and Kraft-Heinz, is expanding the O, That’s Good food line to include frozen pizzas.

The O, That’s Good! Frozen pizza line offers four varieties–pepperoni, five cheese, supreme and fire roasted veggie. Each food item provides a unique “twist,” such as cauliflower crust.

“At Kraft-Heinz, we understand that the trifecta of great taste, real ingredients and convenience in food options is nearly impossible to find,” says Christopher Urban, head, Mealtime Stories at Kraft-Heinz. “After the success of O, That’s Good! Refrigerated Soups and Sides, we wanted to bring excitement to the pizza category and give families even more delicious options to please everyone at the dinner table.”

The frozen pizza line is the third rollout from Mealtime Stories, which previously released a range of refrigerated soups and side dishes in 2017.

“Pizza is a favorite, fun and easy food to share with family and friends,” says Winfrey. “I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love.”

O, That’s Good Frozen Pizzas are available in the frozen pizza aisle at grocery stores across the U.S.

Ten percent of Mealtime Stories’ profits will be split between charitable organizations Rise Against Hunger and Feeding America.