The animated characters will appear across a range content from the bus operator.
EUROPE—One Animation has partnered with U.K. coach operator National Express for on-board content featuring its “Oddbods” property.
The one-year deal will see more than 200 minutes of “Oddbods” content available through National Express’ on-board entertainment system, Vuer, as well as an assortment of activity pages and competitions via The View Magazine.
“‘Oddbods’ is a unique property that appeals to kids and parents alike through its rib-tickling, slapstick comedy and loveable, highly-relatable characters,” says Anabel Higgin, marketing director. One Animation. “We’re very excited to be teaming up with National Express to deliver an enhanced, fun-filled ‘Oddbods’ travel experience to their passengers, both young and old.”
In addition, “Oddbods” will be featured in various National Express’ various promotional content formats including print, social media and the “Vuer” app integration.