Nick Taps Justice for ‘Bella’ Line

Nickelodeon and tween specialty retailer Justice are planning an all-new product line inspired by the network’s live-action comedy, “Bella and the Bulldogs.”

The product assortment will serve as the key marketing launch for the series when it debuts in Justice stores across the U.S. in July.

The direct to retail assortment includes girl power-inspired graphic tees, photo-real leggings, duffle bags and more.

Additionally, the range will also include jewelry from Fantasia, a plush Bulldog from Gund and cosmetics from GBG including custom nail art and a themed lip gloss set.

“We’re thrilled to team up with Justice to debut a new line of girls’ products that represent the confidence, energy and humor of ‘Bella and the Bulldogs,’” says Dion Vlachos, senior vice president, retail sales and marketing, Nickelodeon. “By partnering with one of the best tween retailers in the world, we’re able to extend the success of the series into this new line of Bella t-shirts, leggings, accessories, jewelry and more.”