Through the agreement, Lyft will provide ride credits to rookies invited to the NFLA Debut event during the 2017 NFL Draft. All active players will also receive ride credits and the ability to earn additional credits through ongoing social influencer promotion.
Additionally, Lyft will work with the NFLPA to create a former-player career transition program, which will incentivize players to become Lyft drivers while they transition to life after football.
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