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The NFL, Panini America to Launch NFT Trading Card Packs

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Pack-based NFL NFTs will be available to fans beginning on Dec. 1

The National Football League (NFL) and Panini America, the trading card manufacturer of the NFL and the National Football League’s Players Association (NFLPA), will launch NFT Trading Card Packs beginning Dec 1.  

The NFL NFT Trading Card Packs provide fans with an additional engagement opportunity that combines the hobby of collecting trading cards with the growing space of NFTs. Panini America officials began releasing NFL Instant NFT trading cards in October celebrating the top player performances each week.  

"Trading cards have seen a resurgence in popularity making this the perfect time to release our first NFT Trading Card Packs with Panini America," says Joe Ruggiero, senior vice president, consumer products, NFL."The NFL looks forward to partnering with Panini to offer NFL NFT trading cards, creating another touchpoint for engagement for fans." 

The NFL NFT trading cards program will launch with Panini America's Mosaic brand. Prizm and Donruss Optic brand NFL NFT trading cards will follow in January and February, respectively. 

The NFL NFT trading card packs will be available on Panini's private blockchain platform, where fans can purchase NFL NFT trading cards in pack format and as individual cards. Fans can also auction their Panini NFL NFT trading cards in the Panini Blockchain Marketplace. The NFL NFT trading card on the Panini Blockchain can be purchased in U.S. currency.  

"The NFT marketplace has exploded right alongside the physical trading card market across all sports over the last several months and with the introduction of NFL NFT trading card packs will only make the marketplace that much more vibrant," says Mark Warsop, chief executive officer, Panini America. "We're tremendously excited about the potential of this space and look forward to using the power of the NFL to continue growing the market."

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