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NFL to Kick Off Times Square Experience

Immersive experience will feature allow fans to experience multiple elements of the NFL via augmented reality, physical challenges, cinematic experiences and more.

The National Football League has unveiled the first details of its upcoming interactive attraction, the NFL Experience Times Square.

Opening this November, the NFL Experience Times Square will aim to offer fans a chance to step into the shoes of an NFL player by utilizing 4D cinematic experiences, physical challenges, augmented reality and a variety of immersive elements.

Highlights from the upcoming NFL-themed experience include: displays of iconic items such as the Terrible Towel in Pittsburgh and the Cheesehead from Green Bay; interactive touchscreen stations representing all 32 NFL teams; a 4D theater showcasing exclusive content from NFL Films; a replicate of an authentic NFL team workout facility; interactive challenges, including a vertical leap test and blocking obstacles; the ability to “suit up” as part of a NFL team; one-on-one instruction from a hologram of a NFL legendary coach; the ability to step into the middle of the huddle; the chance to throw a real football to your favorite receiver; Super Bowl celebrations; and much more.

"NFL Experience Times Square is the next level of entertainment for new and life-long football fans alike," says Danny Boockvar, president, NFL Experience Times Square. "This must-see attraction will allow residents and tourists to experience the game like never before."

Tickets for the NFL-themed attraction are now available exclusively at

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