New Licenses in Store for Cartoon Network

Cartoon Network Enterprises (CNE), the brand management and licensing arm of the greater Cartoon Network entertainment group, continues to build merchandising relationships for its top properties. Cartoon Network’s hottest original animated television series—“Foster’s Home for Imaginary Friends” and “Ben 10”—will continue to generate interest by making new inroads in apparel. Many products will be an extension or an expansion of an existing or similar line of merchandise.

On the Foster’s front, CNE has licensed the rights for the animated program to four new partners: Horizon Imports (hosiery), the Design International Group (stationery), Freeze (T-shirts); and Boston America (personal care).

As for Ben 10, CNE has tapped C-Life Apparel for an original line of beachwear. The new line of Ben 10 items will be available as soon as this coming spring season, which will be available at mid-tier retailers in time for fans of the television animation to hit the beach. C-Life is part of the C-Life Group, an apparel specialist that enjoys a broad network of retailer accounts.