Through the initiative, the partners will court new talent to develop, produce and distribute original children’s animation with.
To launch the initiative, Nelvana, WeKids and Toon Boom Animation will host six China Tales Incubator Workshops in Hangzhou, Suzhou, Shanghai, Beijing and Shenzhen between April 26 and May 11. Furthermore, experts in writing, developing and producing animation from the three companies will work with attendees.
“We are delighted to be working with world leaders in the animation industry to identify and bring to the Chinese and world markets animation created by the best and brightest Chinese animators, writers and illustrators,” says Manman Chen, chief operating officer, WeKids. “Nelvana, one of the top animation producers and distributors in the world, is the perfect partner to recognize, produce and distribute Chinese-inspired properties across the world. Toon Boom Animation, with its cutting-edge technology, will be a terrific collaborator in bringing these series to the screen. We are excited to be part of this historic partnership.”