Nelvana Adds ‘Little Charmers’ Agents

Preschool series will now have licensing representation in Israel and Benelux.

Nelvana Enterprises has appointed new agents in Europe and the Middle East to lead the licensing and merchandising program for “Little Charmers.”

The new agents include LDI in Israel and J&M Brands for the Benelux market including the Netherlands and Flemish-speaking Belgium.

“We’re delighted to have teamed up with these successful licensing agencies on ‘Little Charmers,’” says Antoine Erligmann, co-head, Nelvana Enterprises. “The expertise and partnerships that LDI and J&M Brands carry will extend the 'Little Charmers' experience to kids and fans in Europe and the Middle East through strong merchandising programs.”

Over the past few months, the brand has also continued to grow its licensing program in North America. New licensee additions in that region include Scholastic (global English-language publishing), the Bentex Group (master apparel), Thermos (soft and hard lunch kits), Rubie’s Costume Company (Halloween costumes), Baby Boom Consumer Products (toddler bedding and bath) and Accessory Innovations (backpacks and bags).

“Little Charmers” is produced by Nelvana and Spin Master and takes place in the whimsical land of Charmville where three "Charmers-In-Training" embark on spellbinding adventures using their new magical powers that always seem to cause more problems than they solve. The show currently airs on Nickelodeon and Nick Jr. in territories worldwide including the U.S., and on Treehouse in Canada.