Moonbug, IMC Toys Announce Strategic Partnership

Moonbug Entertainment and IMC Toys have announced a collaboration that will actively engage in the management of key YouTube channels, featuring “Cry Babies Magic Tears,” “BFF by Cry Babies” and “VIP Pets.” This collaboration goes beyond traditional roles, as Moonbug Entertainment will leverage its expertise in digital content management and provide insights to IMC’s YouTube Team.

The alliance will also leverage Moonbug’s expertise securing paid media on Moonbug’s and selected channels across YouTube for key IMC properties.

As part of the agreement, Moonbug will showcase some of the most successful episodes from IMC’s animated series on its YouTube channels.