MIP: 'Cloudbabies' Floats into China

Wow Dadi has also acquired the merchandising rights to the preschool series.

ASIA–Hoho Entertainment has partnered with Chinese media company Wow Dadi Technology to launch the preschool series “Cloudbabies” in mainland China.

In addition, Wow Dadi has acquired the merchandising rights to the series’ first season and has committed to investing in show’s second season with a further 52 episodes, which Hoho and Wow Dadi will co-produce under the new U.K. China co-production treaty, soon to be ratified by the Chinese government.