Miffy is Coming to tonies

 Miffy has partnered with tonies, a musical storyteller system. This is Miffy’s first time partnering with the children’s brand in the U.S. The Miffy Toniebox will guide Miffy and her best friends, Grunty and Melanie, through 10 big and small adventures, enchanting young listeners. They will learn about the world by navigating obstacles and discovering new things. 

“This wonderful collaboration will introduce Miffy to young listeners and will charm Miffy enthusiasts and new fans alike,” said Jackie DeMaio, senior licensing director, The Joester Loria Group, Miffy’s North American agent. “We are thrilled to collaborate with tonies to welcome a new generation of young ones to Miffy’s world of adventures!” 

“The Toniebox was created by parents for parents to help entertain and teach their kids while limiting their screen time in a highly digital world,” says Christoph Frehsee, president, tonies USA. “We are excited to bring joy and creativity to children and parents alike.” 

The Joester Loria Group, the North American licensing agent for Mercis’ Miffy & Friends brand, brokered the partnership.