MGM Announces Licensing Partners for 'Vikings: Valhalla'  

New products and partners for the series include apparel, accessories, collectibles, costumes and more.
License Global

March 10, 2022

License Global

MGM is building a robust licensing program for its saga, "Vikings: Valhalla," in all merchandise categories.  

Fans will be able to access new products across all categories available in the U.S. and Europe including apparel and accessories from Hot Topic, C&A Modas, Marketing Licensed Products, Hybris Productions, TatooedNow!, Nastrovje and Ecell Global. Viking-inspired costumes are also available from Fungilobal Development, along with collectibles, toys/games and decor from GB Eye and Winning Moves International. The products are all designed with colors and styles specific to each Viking "clan." MGM is also planning to expand "Viking: Valhalla's" international presence with new South America and Brazil partners.  

"The franchise has such a dedicated fanbase and we look forward to expanding our licensing program to create exciting new products that allow people to unleash their inner Viking," says Robert Marick, executive vice president of global consumer products and experiences.  

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