The co-branded promotion will take place this August to promote the upcoming film.
Firefly Brand Management, the brand’s licensing agent, brokered the deal.
The partnership will kick off this August in 440 Menchie’s locations throughout the U.S. During the promotion, participating locations will offer a themed frozen yogurt cup. Menchie’s will also create and sell an
-themed frozen yogurt cake for the promotion.
, which tells the story of a rag-tag group of inexperienced heroes who must come together to save the arctic, will be released worldwide in 2018.
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