McDonald’s has partnered with Mr. Men and Little Miss to celebrate the brand’s 50th anniversary; the promotion will be available in the U.K. through Oct. 19 as part of McDonald’s ongoing Book or Toy initiative, which gives families the option to choose between a book or a toy with every Happy Meal. McDonald’s has given away 100 million books to children and families in the U.K. and Ireland since 2013.
Each Happy Meal is available in a Mr. Men and Little Miss-themed box. There are 50 plush toys and two books available in total. Both options are 100% sustainable following an announcement last year to remove all non-sustainable plastic from McDonald’s Happy Meals in 2021.
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