Pop-up restaurant, new apparel and fan screenings are planned to celebrate #Sopranos25.

License Global

January 9, 2024

2 Min Read
"The Sopranos" 25th anniversary promotional image.
"The Sopranos" 25th anniversary promotional image. HBO

Max will celebrate the 25th anniversary of the HBO Original series, “The Sopranos,’” this month.  

The brand has also launched a new official Sopranos TikTok account to pay homage to the series, where fans can relive each episode in 25 seconds. 
“‘The Sopranos’ left an indelible imprint on the global entertainment culture and was instrumental in defining HBO as the destination for groundbreaking, award-winning programming,” says Zach Enterlin, executive vice president, brand, content and creative, streaming marketing, HBO and Max. “The many ways we will honor this 25-year milestone will allow fans to celebrate the Soprano legacy and pay tribute to the characters that have had such an enduring impact.” 
Celebrating the legacy of “The Sopranos,” the following festivities will provide fans with a diverse range of experiences, commemorating the series’ landmark 25th anniversary: 

  • Max has launched “The Sopranos: 25th Anniversary Collection,” which includes 15 deleted scenes, three of which have never been released. It will also include over five hours of behind-the-scenes featurette content. Every season of the hit series is also available to stream on Max.

  • Max is reuniting the cast for a private, invitation-only Family Dinner. For this special occasion, the venue will transform into a Sopranos-themed setting, with series references throughout the venue and a curated menu inspired by the show.  

  • From Jan. 11 through Feb. 4 at Da Nico, an Italian restaurant in New York City, guests can try a special menu featuring Sopranos-inspired dishes, such as Carmela’s Baked Ziti and Satriale’s Special Caprese, for a taste of the Soprano family’s world. 

  • For one day only, on Jan. 10, fans in New York City and Los Angeles can savor the official Satriale’s pop-up, bringing an authentic Sopranos-inspired Italian sandwich from Ggiata in LA and Regina’s in NYC, right to their door, available exclusively through delivery app, Postmates. 

  • Max is partnering with Alamo Drafthouse to host “Family Reunion”fan screenings in New York City and Los Angeles Jan. 10, marking the official anniversary of “The Sopranos” premiere. These special screenings will showcase the pilot episode, allowing fans to revisit the show’s beginnings. Max will enhance the experience with special guest appearances, including “Sopranos” actor, Sharon Angela, hosting the West Coast screening, alongside “Sopranos”-themed concessions, trivia sessions, photo opportunities and swag giveaways. 

  • Episodes of “The Sopranos” will be available to sample through select cable partners’ free on-demand platforms. Episodes 1 and 2 from Season 1 will also be accessible on Max’s YouTube channel.  

  • Max is partnering with actors, Robert Iler and Jamie-Lynn Sigler, for a special 25th anniversary edition of their podcast, Not Today, Pal. They’ll reminisce about their roles as Meadow and AJ on “The Sopranos” and answer questions from fans. The full episode will be available Jan. 18 via the HBO YouTube channel and all major podcast platforms. 

  • The festivities continue as the HBO Shop and New York escapewear brand, Tombolo, offer special anniversary products. Select merchandise is available with new items landing throughout this year. 

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HBONorth America

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License Global

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