Mattel Announces Global Licensing Partnership with Paramount Consumer Products for ‘Santiago of the Seas’

Mattel announced that it has entered into a multiyear global licensing agreement with Paramount Consumer Products for Nickelodeon’s animated preschool pirate adventure series, “Santiago of the Seas.” Through this agreement, Mattel has the licensing rights to create a full line of toys based on the property, which will be produced under the Fisher-Price brand, including dolls, figures, playsets, vehicles, role play, plush, ride-ons and more, expected to launch at retailers worldwide in 2022. 

This new agreement builds on the company’s existing licensing relationship for properties including Blaze and the Monster Machines, JoJo Siwa, “Teenage Mutant Ninja Turtles,”“Rugrats” and “SpongeBob SquarePants” for which Mattel is introducing new toys this year including preschool figures, accessories, playsets, toy vehicles, ride-ons, track sets and more. 

“‘Santiago of the Seas’ is an incredibly unique show infused with a Spanish-language and Latino-Caribbean culture curriculum,” says Nick Karamanos, senior vice president, entertainment partnerships, Mattel. “Setting records in its first season, Mattel has been working to introduce a full line of toys to support the show in time for its second season. We look forward to ‘Santiago of the Seas’ as part of our broader relationship with the Paramount Consumer Products team.” 

“‘Santiago of the Seas’ is such a dynamic show that authentically showcases and celebrates Latino-Caribbean culture, as it incorporates the Spanish language in an organic way that helps teach preschoolers throughout each episode,” says Dion Vlachos, executive vice president, hardlines and retail, Paramount Consumer Products. “Partnering with Mattel will bring the fun-filled action adventures in the series to the toy line and allow fans to immerse themselves in this dual-language world and its culture.”