Masha Deals for Outdoor Products 2

Perletti has created a range of “Masha and the Bear” umbrellas, rain boots and ponchos available at Italian specialty and high street stores and online, available now.

“‘Masha and the Bear’ is a funny, charming and beautifully designed property that has enormous appeal to audiences worldwide,” says Matteo Manenti, Perletti. “We’re thrilled to be awarded this licence and certain that Masha umbrellas will be a big hit with children and parents across Italy.”

Denver Bike, which manufactures and sells more than 650,000 bicycles per year, will now offer “Masha and the Bear”-branded children’s bikes in a range of wheel sizes, beginning from 10-inches. The bikes, which are currently available at specialty stores, children’s stores and online in Italy, will also include training wheels, mudguards, horn and handlebar pads and a basket.

“As a company with

“Yet again this fast-moving property has attracted two high quality licensees. Denver, which has a proven track record in the production of high-quality licensed bicycles, has brought out a delightful range, while Perletti’s wonderful umbrellas perfectly capture the spirit of this funny and charming brand,” says Maurizio Distefano, founder and director, Maurizio Distefano Licensing.