Marvel Ventures into Superhero Travel

Marvel and Disney Consumer Products are traveling into new territories with a line of superhero-inspired luggage and travel accessories that includes luggage, backpacks and neck pillows.

Several high-profile travel brands are on board for product development with Heys and American Tourister anchoring the program. Heys is first launching hard-shell, durable suitcases for adults and families, and additional luggage partners Global Design Concepts and Fast Forward are creating backpacks and rolling suitcases for kids featuring Marvel’s Avengers and Spider-Man.

Beyond luggage, Marvel is working with Jay Franco and Northwest for a variety of character-themed neck pillows and accessories such as passport holders and luggage tags, and is seeking partners for travel electronics and games.