Magic Light Pictures Taps Bandai UK as Master Toy Licensee for ‘Pip and Posy’

Deal covers plush toys, articulated figures, playsets and activity sets for U.K. and Eire with an option to extend further across Europe.
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September 14, 2023

Pip and Posy Key Art, Magic Light Pictures
Pip and Posy Key ArtMagic Light Pictures

Magic Light Pictures

has appointed Bandai UK as master toy licensee for its preschool property, “Pip and Posy,” in a deal covering U.K. and Eire with an option to extend across Europe. As part of the deal, sister company,

Bandai Namco

, will develop plush and gifts for leisure and amusement channels.

This new deal will see Bandai produce a range of plush toys, articulated figures, playsets and activity sets inspired by Pip and Posy’s colorful world, bringing their many imaginative adventures to life.

“We are so excited to be partnering with Bandai on ‘Pip and Posy,’” says Aidan Taylor-Gooby, head, licensing, Magic Light Pictures. “They completely understand the show, along with its themes and characters. We can’t wait to start working with Nic and his team to develop an inspirational toy line that further deepens the love and connection children have with these wonderful characters.”

“We have been big fans of the Magic Light Pictures team for some long time, and we are very excited to have

been granted the rights to ‘Pip and Posy,’ which is such a lovely property to work on,” says Nic Aldridge, managing director, Bandai UK. “We’re also very excited to be working in collaboration with Bandai Namco Amusement Europe on the development of the ‘Pip and Posy’ product line. We have been looking for a project that we could work on together for many years and fortunately for us ‘Pip and Posy’ was the perfect place to start. We certainly hope that this will be the first of many collaborations.”

Magic Light Pictures holds the global distribution and merchandising rights to “Pip and Posy” (excluding publishing) and has launched a consumer products program to complement the property.

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