April 6, 2018
Final film installment sparks new roster of merchandise.
Lionsgate is marking the final chapter of the Hunger Games film franchise with the largest merchandising program it has ever handled in-house.
The cross-category product lineup ranges from apparel, accessories and jewelry to trend and collectible products inspired by the franchise and the upcoming final installment, The Hunger Games: Mockingjay–Part 2, which will premiere Nov. 20.
Among the licensees on board are Mattel, Bioworld Merchandising, Funko, Loot Crate, Rubie’s Costume Company and Pyramid International.
The World of the Hunger Games product line will be available soon at retailers and specialty stores worldwide.
“The release of The Hunger Games: Mockingjay–Part 2 allows us to celebrate the entire film franchise with Hunger Games fans worldwide,” says Randy Shoemaker, senior vice president, franchise management, domestic consumer products, Lionsgate, and Sheila Clarke, senior vice president, franchise management, international consumer products, Lionsgate. “Our partners from around the world have created an amazing assortment of products that deliver the heart and emotion of The Hunger Games franchise.”
You May Also Like