Entertainment companies team to create exclusive content for fans.
Lionsgate and entertainment fan website Fandom have formed a strategic partnership to reach fan communities across Lionsgate's broad portfolio of film entertainment brands and franchises.
The partnership will kick off with the planning of content for John Wick: Chapter Two, Starz's television series “American Gods,” which debuts April 30, and Saban's Power Rangers.
By strengthening Lionsgate's interactions with the fan communities for its properties, the alliance will enable Lionsgate to refine its marketing strategies, expand the worlds of its franchises and create fresh content for fans.
"We're pleased to expand our strategic partnership with president and chief executive officer Craig Palmer, chief operating officer Walker Jacobs and the entire Fandom team," says Peter Levin, president, interactive ventures and games, Lionsgate. "The complementary strengths of our two companies will enable us to engage even more deeply with the fans of our properties, continue customizing our content to their preferences and laser focus our marketing initiatives as we grow our platform around the world."
In addition, Fandom’s users will have access to enhanced content experiences based on Lionsgate intellectual property, some of it exclusive. Over the term of the agreement Lionsgate and Fandom will each commit additional marketing resources across the platform.
"Fans are incredibly passionate and connected," said Jacobs. "They tell their communities what to listen to, watch, play, and buy. They are the trusted source for advice. Partnering with Lionsgate, a global content partner with a massive library, a deep portfolio of brands and franchises and tremendous international reach, enhances our ability to super-serve these fans worldwide with an amazing pipeline of premium content. It furthers our mission to make fans better fans."